Overview
Chicago Blackhawks, Graphic Designer
This collection showcases work from 2023 to the present during my time as a Graphic Designer with the Chicago Blackhawks. In this role, I manage projects from concept to completion, creating digital assets for web, social, email, and paid media to drive revenue and engage fans. I also design print materials, event displays, and merchandise for team stores, ensuring every piece meets high standards for detail and brand consistency. The work here spans a variety of campaigns and initiatives, reflecting both creative versatility and strategic design.
Photography and artwork displayed are the exclusive property of the Chicago Blackhawks. All work shown is for demonstration only.
MARKETING ASSETS
Home OPENER DIGITAL PROMOTION & PRINT
For the 2025-26 Home Opener, I designed promotional material leading up to the night. I was also tasked with creating event day signage and other print creative. Stage backdrops, banners, activation booths, street pole banners, and more. I also designed a magnet schedule that was distributed to 20,000 fans.
EMAIL DESIGN
I lead the design of a weekly promotional email and additional email-focused assets used to highlight games and special offers.
"NIGHT AT THE UNITED CENTER"
SEASON PROMOTIONS ANNOUNCEMENT
Created thumbnails and a key movie poster for the team’s season giveaway announcement video. Inspired by Night at the Museum, the concept brought bobblehead giveaways to life. My role focused on translating the video’s animated narrative into static poster art that felt dynamic, playful, and cinematic. An outside agency produced the video. For reference it is available below.
Merchandise Collection Campaigns
These advertisements promoted various merchandise collections, each supported by a full suite of assets across digital placemats, in-store signage, social media, and in-arena video boards. The Instagram carousel promoting the Black Jersey launch earned 70.2K likes and helped drive CBHShop.com’s highest release-day sales to date.
FRIDAY NIGHT HOCKEY PROMOTION
The return of the black alternate jersey introduced a new visual toolkit used across team channels whenever the jersey was worn. Art direction was led by Art Direction Manager Jack Gambro. I contributed early visual research and later applied the toolkit across multiple channels to create supporting design assets.
"THE BANNER YEARS" BOBBLEHEAD GIVEAWAY PROMOTION
"THE NEXT ORIGINALS" ATRIUM PRINT ACTIVATIONS
These atrium pop-up activations were created for our “The Next Originals” celebration night, highlighting the team’s history while looking toward its future. On a tight turnaround timeline and in collaboration with our Event and Experiences team, I designed detailed displays featuring extensive statistics and storytelling. One of my favorite pieces compared past and present goaltenders, connecting eras of the franchise.
JEREMY ROENICK HALL OF FAME
The Chicago Blackhawks recognized Jeremy Roenick's Hockey Hall of Fame Induction in December 2024. I was tasked with creating all assets for the night. These graphics included all digital assets such as online marketing material, in-stadium video board LED, and social media. I also created printed signage for the night.
Winter Classic Score Template
Inspired by the iconic Wrigley Field scoreboard, these templates also pull from the team’s new uniform through the jersey numbering style and striping. I pitched the concept to marketing leadership as part of the creative direction for the project.
2024-25 Social Media Content
These social graphics give me room to push beyond the core brand system, experimenting with player compositions and typography while still grounding each piece in strong layout, hierarchy, and consistency. I have also experimented with motion design on Adobe After Effects.
2025-26 SEASON SOCIAL Content
Chris Chelios HOODIE DESIGN
This hoodie was part of the retail collection for Chris Chelios’s jersey retirement ceremony. The design was inspired by the 90s era and Chelios’s gritty style of play on the ice. It was sold both in-arena and online.
FRIDAY NIGHT HOCKEY HAT GIVEAWAYS
Hats have always been a big passion of mine, so I was excited to lead the design of several hats given away to early-arriving fans during our Friday Night Hockey series.
BACK TO SCHOOL CAMPAIGN
This back-to-school campaign promoted youth Centennial jerseys. I developed a visual look that matched the back-to-school moment while still fitting naturally within the team’s brand.
