Overview
Chicago Blackhawks, Graphic Designer
This collection showcases work from 2023 to 2025 during my time as a Graphic Designer with the Chicago Blackhawks. In this role, I manage projects from concept to completion, creating digital assets for web, social, email, and paid media to drive revenue and engage fans. I also design print materials, event displays, and merchandise for team stores, ensuring every piece meets high standards for detail and brand consistency. The work here spans a variety of campaigns and initiatives, reflecting both creative versatility and strategic design.
BACK TO SCHOOL CAMPAIGN
Digital
JEREMY ROENICK HALL OF FAME
The Chicago Blackhawks recognized Jeremy Roenick's Hockey Hall of Fame Induction in December 2024. I was tasked with creating all assets for the night. These graphics included all digital assets such as online marketing material, in-stadium video board LED, and social media. I also created printed signage for the night.
"FOUR STARS" COLLECTION PROMO
These advertisements were designed to promote the "Four Stars" merch collection. I created digital ads, in-arena video board assets, and physical signage.
Winter Classic Score Template
These templates were inspired by the iconic Wrigley Field scoreboard, where this historic game took place. They also incorporate elements from the team's new uniform, featuring the numbering style & striping from the jersey.
Social Media Content
Merchandise
